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Strategic Marketing Write For Us

Strategic Marketing Write For Us – Strategic marketing is that type of marketing responsible for the analysis and knowledge of the market. Thus, he is the one who plans the marketing strategy to be followed to achieve the objectives of the organization. To Write for Us, you can email us at  contact@tipsfromcomputertechs.com

Its objective is to detect all the opportunities that will help the company satisfy consumers’ needs more efficiently and optimally.

It works in conjunction with operational marketing, which is responsible for carrying out the strategy proposed by strategic marketing. It involves understanding the company’s target market, developing a value proposition, and determining the best marketing mix to reach and engage customers.

Strategic marketing is essential for businesses of all sizes. It helps companies to identify and capitalize on new opportunities and increase their profits.

The Key Steps Involved In Strategic Marketing

1. Analyze the market, understand the company’s target market, identify competitors, and assess the competitive landscape.
2. Develop a value proposition. It is a statement of what the company offers that is unique and valuable to its customers.
3. Develop a marketing mix. It includes determining the 4Ps of marketing: product, price, place, and promotion.
4. Implement and evaluate the marketing plan. It involves implementing the plan and tracking the results to see if it meets the company’s goals.
5. Strategic marketing is an ongoing process. Companies must regularly review their marketing plans and adjust to ensure they align with their business goals and the changing market landscape.

Some Examples Of Strategic Marketing

Apple: Apple has innovative products and strong brand loyalty. The company has a clear value proposition: it offers products that are easy to use and have a sleek design. Apple’s marketing mix is also well-aligned with its value proposition. The company sells its products through its retail stores and online stores, and it heavily invests in advertising and promotion to create a buzz around its new products.

Nike: Nike is another company known for its strong brand loyalty. The company’s value proposition is to provide athletes with the best possible performance gear. Nike’s marketing mix is also well-aligned with its value proposition. The company sells its products through different channels, including sporting goods stores, online retailers, and retail stores. Nike also sponsors athletes and teams to promote its brand and products.

Amazon: Amazon is a company that has revolutionized the retail industry. Its value proposition is to offer customers a selection of products at reasonable prices with convenient delivery options. Amazon’s marketing mix is also well-aligned with its value proposition. The company invests heavily in online advertising and SEO to ensure its website is easy to find and use. Amazon also offers a variety of Prime membership benefits, such as free two-day shipping, to encourage customers to shop on its website.

These are just a few examples of strategic marketing. Companies of all sizes can use strategic marketing to achieve their business goals.

Characteristics of Strategic Marketing

Among the characteristics of strategic marketing, we can highlight the following:

• It is one of the most important types of marketing within an organization.
• It is in charge of the market study, which analyzes the internal and external factors of the organization.
• Make the marketing strategy to achieve the objectives proposed by the organization.
• It works in conjunction with operational marketing, which carries out the plans established by strategic marketing.
• It is in charge of searching for new markets.

Strategic Marketing Functions

The main functions of strategic marketing are the following

• Analysis of the competition: identify all possible information about the companies that participate in market competition, such as the products they sell, their distribution channels, etc.
• Internal analysis: research the company in question, its product, communication, production process, etc.
• External analysis: identify the factors that may affect the organization in marketing matters, such as political, technological and ecological laws or regulations.
• Market segmentation: defines the target and potential audience for our product.
• Create a competitive advantage: collaborate to create an advantage that makes us stand out from the competition.
• Determine marketing strategies: define and establish the correct system that marketing must implement to achieve the organization’s objectives.

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